I was lucky to be selected to take part in the coaching with Cultural Enterprise Office with Lynn O’Neill. I really enjoyed the bespoke personal service and allowing myself the time to develop. I was encourage to think BIG, so I wanted to showcase my patterned artworks on a product that would dispel the myth that my artwork was only for scarves. So I started an self initiated project, for my all time favourite car the Land Rover Defender.
I think the brand really matched the essence of what I’m about and my love of the great outdoors. I wanted to use my patterned artwork and signature style of delicious colours, patterns, and expressive mark making with a rhythmic flow capturing the essence wilderness of the landscape to create sophisticated, natural and beautiful designs suitable for Land Rover Defender.
So I set about creating some hand painted paper designs using imagery of the landscape, fields of pattern and animals. My visualisation was that I see the Land Rover Defenders as something that can go anywhere with no obstacle and I wanted to capture this in my artworks by merging and blending a variety of terrains into one another to give the feeling that Land Rovers can go anywhere, with spontaneous marks the emphasise the thrill, and adventure of the Land Rover Experience through the rugged British countryside.
I could imagine my patterned artworks on - exterior bodywork, spare wheel covers, interior upholstery, promotional leaflets, collectable toys, and water bottles to hoods.
From there I needed to visualise the artwork on a product, so without getting my hands on the real thing I tried putting my designs on simple line drawings. Here are some of my samples.
I searched for the biggest model I could afford and got this lovely toy and set about applying my design idea on the product. I also made a hand printed silk wheel cover too! I loved the little model so took it to the park to do a wee photo shoot. Here are some of the photos from that day.
I hope you like my creation; do you imagine driving about with my design on it?
I’d love to go on an adventure with Land Rover where I bring the creativity and they bring the wheels!